
P.S. What's with the Denny's franchise at location 350 Baker Blvd., Baker, CA?
For nearly a decade I've been sweating it out in the online promotions business. This blog is all about consumer promotions, or promotional programming, that exist online as a compliment to and in support of some retail-based objective. Digital/interactive marketing are central to the promotions featured here. I work for The Integer Group - you can find me there.







Here's a nice first step from Alka-Seltzer, Maxim and Facebook at a digital promotion.
some extension content around the hangover concept (we could all use a little hangover e-mail excuse generator or a hangover group on Facebook or a user generated hangover photo album or etc.).
I'll head to store tonight to confirm my assertion about packaging above before any of you try to call me out.
$50 + $70 = $120 x 4 = $480.
Now, let's say I go out and buy a Chrysler, Dodge or Jeep and take advantage of their LetsRefuelAmerica.com promotion and lock in my price per gallon gas rate at $2.99... well, the difference is pretty significant:

Thanks to the Denver Post's evaporating subscription base I now ungratefully receive the weekend paper for free. I guess you'd call that at-home sampling in a duel effort to hook me on the product again and/or inflate their circulation numbers for the benefit of continued ad dollars from the likes of Dealin' Doug, et al. Well, since the product hasn't evolved, or minimally improved, I'm not coming back as a subscriber. I'm barely a reader of the free paper. 

The other day I was checking out at the local Albertson's and surveyed the impulse-buy gum rack. Wrigley's jumped out at me due to their clever on-pack promotion. You could win a trip to the NBA Finals, or cool NBA merch., or free gum. You bet. I entered and I won. I didn't even have a chance to write up a post about the promo - which is clever because all the impulse-buy gums are using product innovation (i.e. white teeth claims) to stand out. This stood out via promotion. The code can be found on the strip that you pull to open the gum. And, yes you can text in your code right in the check out line, like I did. Oh, did I mention I won free gum. Finally, I've won a promotion.
It can be found here: teeoffwithtiger.com or a full recap (thanks to Chris Dolan) here at BrandWeek.
Congrats to the 2007 Boston Red Sox. Too bad this celebration couldn't have occurred in Boston, at Fenway. Upon leaving the stadium I was reminded that this was no average Rockies game - there were 20 SWAT police (in full riot gear, with accompanying high calibre machine guns) outside the main entrance just waiting for a punk like me to mouth off. I'll mouth off, so to speak, tomorrow (10/30) at Taco Bell. Free taco - thank you Ellsbury.
See ESPN.com's brief note on the dealio here (interesting how a retail promotion slipped into mainstream/mass sports journalism): http://scores.espn.go.com/mlb/recap?gameId=271025102